If you are living breathing human than keep reading because in 2020 a strong value proposition is no longer an option. You might be thinking, “Sarah, I am not in a role or season of life where I need a UVP.” But I’m going to prove you’re wrong a by sharing that creating a strong and unique value proposition, no matter what season of life you’re in, is a MUST.
As an agent you need to position yourself to stand out in the crowd. And many would say, especially in San Antonio, that our market is nothing but crowded with agents. And while that might be true…I will also say that any agent in San Antonio who is able to master their UVP, along with branding and marketing, will run circles around the other agents in this city.
let’s take a closer look at a few of things you should consider when developing your unique value proposition:
Your UVP should be outward facing
Clear and Concise
Answer the question of how it will help a client
How the client’s problem will be solved should they use your services
And how your unique skills and customer service differ from everyone else.
Additional Things To Consider –
- A UVP fills a need.
- And it fills that need in a way that NO ONE else can do.
- When creating your UVP you want to make sure it answers the question, “What are you selling?”
I talked about the importance of branding in my last video (click here) so if you haven’t yet seen it be sure to watch. Developing a solid brand will assist in creating your UVP. If you can visualize yourself with a certain type of client and you know their wants and needs, even some of their pain points and strengths that this typical client brings to the table, you can better identify and articulate your UVP. A UVP is NOT about you. People care very little about your story. Figure out a way to tell their story.
Do’s and Don’ts – Keep these at the forefront
DO: Make sure your UVP should be outward facing
DO: Be clear and concise
DO: Answer the question of how it will help a client
DO: Inform the client on how their problem will be solved should they use your services
DO: Make certain to show how your unique skills and customer service differ from everyone else.
DON’T: list your awards and accomplishments.
DON’T mistake a slogan or a catchy saying for a UVP.
DON’T use industry language that your clients won’t understand.
Moving Forward – Once You’ve Created Your Proposition
Once you’ve created what feels like a strong UVP, sit on it for a few days – a few weeks even. Try it out with friends and family or past clients. And use the above information to see if your UVP passes the test.
In sales, a unique value proposition does one thing well: it aligns the value the salesperson provides with what the customer values.
If the customer values service above all other things, the unique value proposition showcases how the salesperson provides customers service.
Understanding their needs will help you create a UVP that appeals to the client and meets their need in a way that is still sustainable.
Bottom line: You are customer-client first. You know that but do THEY?
TexasTitleGirl 