Title sales isn’t about dropping off donuts and hoping for orders. It’s a business — and too many reps are treating it like a side hustle.

If you want to grow, scale, and protect your book of business, it’s time to avoid the most common mistakes holding title reps back. Here’s what they are — and what to do instead.

1. Relying on One Mega Client

It’s easy to fall into the trap of depending on one big agent or builder to carry your numbers. But it’s also dangerous. If they switch lenders, change brokerages, or stop sending business — your pipeline disappears.

Build depth, not dependency. Diversify your relationships and work with a wide range of real estate professionals.

2. Selling Instead of Solving

Agents don’t want another pitch. They want a partner.

If your marketing is all about your company and not about their problems, you’re missing the mark.

Ask better questions. Learn their pain points. Then position your services as solutions, not just features.

3. No Follow-Up Strategy

This is a killer. The average agent is being contacted by multiple reps. If you don’t follow up consistently, you’ll be forgotten.

A CRM isn’t optional — it’s essential.

Create a rhythm of follow-ups: calls, texts, social touches, pop-bys. And stick to it.

4. Not Tracking Performance

If you don’t know your numbers, you can’t grow.

Know your open orders. Know where your business is coming from. Know your conversion rates.

That’s how you move from being a salesperson to a business owner.

Conclusion:

Success in title sales doesn’t happen by accident. It’s built on strategy, systems, and service.

If you’re ready to stop guessing and start growing, reach out for personalized coaching or grab one of my free resources. I’ll help you scale with clarity and confidence.

Subscribe to my channel for weekly videos on mastering the title rep business. Whether you’re new or looking to grow, I’ve got tips and strategies to help you succeed. Let’s grow your open order count together! 🚀

🌟 Ready to stop wasting time on the wrong activities and level up your title sales business? 

📞 Book a 1:1 coaching session today: https://calendly.com/texastitlegirl

📲 Let’s Connect:

• Instagram: TexasTitleGirl

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• YT: https://www.youtube.com/@TexasTitleGirl

For more help with Title Sales, check out WADE VANDER MOLEN’s BLOG as well.