How to Build Relationships Beyond Title Sales (Humanize Yourself)

Today, I’m diving into how you can set yourself apart as a title rep and add real value to your clients. Whether you’re new to the business or looking to elevate your game, these tips will help you stand out and succeed.

Which Title Rep Are You?

First, let’s identify what kind of title rep you are. Are you proactive and always looking for ways to improve, or do you find yourself struggling to keep up? Understanding your starting point is crucial for growth.

Set Yourself Apart: Be Memorable and Add Value

To truly stand out, you need to be memorable and consistently add value to your clients. This means going beyond the basics and finding unique ways to make an impact. Not sure what that means? What this video and then keep reading below.

#1: Get on Camera 🎥

One of the best ways to set yourself apart is by getting on camera. Video content is powerful because it allows you to connect with your audience on a personal level. It humanizes you and your brand, making you more relatable and trustworthy.

Why Video Humanizes You and Your Brand

Video content helps to humanize your brand by showing the real person behind the services. It builds trust and rapport, which are essential for long-term business relationships. Here’s more on topic:

Do You Have a Lowered Status as a Rep?

Many title reps feel they have a lowered status in the real estate ecosystem. It’s important to overcome this mindset and position yourself as an equal partner to REALTORS and clients.

Things You Can Do to Add Value

Here are some actionable ways to add value:

• Provide Market Insights: Share valuable market data and trends.
• Offer Educational Content: Create videos or articles that educate your clients about the title process.
• Be a Resource: Be available to answer questions and provide support whenever needed.

REALTOR Pain Points

Understanding REALTOR pain points is key to offering relevant solutions. Common issues include time management, client communication, and staying updated with market trends. Address these pain points in your interactions and content.

Video Text Messaging 📱

Video text messaging is a fantastic tool for personalizing your communication. It combines the power of video with the convenience of text, making your messages more engaging and effective.

How to Send Video Texts

Sending video texts is simple:

1. Record a short, personalized video.
2. Save the video to your phone.
3. Send it via text message to your client or prospect.

Why Send Video Text Messages?

Video texts stand out in a crowded inbox and are more likely to be watched than a plain text message. They show that you took the time to create something personal, which can strengthen your relationship with the recipient.

The Do’s and Don’ts

• Do: Be concise, clear, and genuine in your videos.
• Don’t: Overwhelm your audience with too much information or come across as insincere.

Don’t Be a Top-Secret Title Rep

Visibility is key. Don’t be a top-secret title rep who hides behind emails and phone calls. Get out there, be seen, and make meaningful connections.

Talk About Things on Camera That People Care About

When creating video content, focus on topics that matter to your audience. This could include market updates, tips for buying or selling, or common questions about the title process.

Call to Action

If you found these tips helpful, subscribe to my channel for more insights and strategies on mastering the title rep business. Let’s grow your open order count together! 🚀

🌟 Ready to stop wasting time on the wrong activities and level up your title sales business?

📞 Book a 1:1 coaching session today: https://calendly.com/texastitlegirl

📲 Let’s Connect:

• Instagram: TexasTitleGirl

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• YT: https://www.youtube.com/@TexasTitleGirl

For more help with Title Sales, check out WADE VANDER MOLEN’s BLOG as well.

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