Why Hire a Title Insurance Sales Coach?

Title sales is one of the most fascinating roles in the real estate industry. Title reps have the unique opportunity to build their own book of business and unlock unlimited income potential. However, the challenge lies in the lack of training necessary to achieve the desired success. Having spoken to over 200 Title salespeople from across the country, I’ve noticed a common theme: many Title reps feel their real estate market is unique, yet they all seek guidance and clarity on how to improve their business. The biggest gap in the Title industry is the lack of training and coaching. So, is hiring a Title Insurance sales coach right for you? Here are some signs that you should invest in yourself and hire a Title Insurance sales coach.

1. New to the Business and No Training Offered

Many of the people I coach are either new to the business or have been in Title sales for less than eight months. There’s a strange dynamic where Title Companies recognize the need for new talent to bring in business and maintain existing accounts, yet they invest little to nothing in training them. These new Title reps often lack structure, systems, and the skills to convert appointments into customers and repeat clients. Sound familiar? A new hire without proper training is like a kid who has never played baseball, constantly swinging and missing. Eventually, the coach benches them, or they decide baseball isn’t for them. Getting your business off the ground as a new Title Sales rep is crucial.

2. You Didn’t Pivot

I often speak to Title reps who have been in the business for a while and have built a decent book of business. However, their issue is that they haven’t adapted their business strategies as the market has evolved. They attract a certain type of client but struggle to connect with others, such as agents who use video regularly, excel on Instagram, leverage AI technology, and have multiple lead sources. These Title reps feel like they’re slowly losing business opportunities because they never pivoted. Imagine if the majority of clients you could attract are also the ones who never adapted. Not good.

3. Your Title Sales Team is Stagnant

This is a common issue I hear more and more. The market has changed, and many Realtors and lenders are struggling, yet the Title sales team continues to offer CE classes and take agents to lunch, thinking these tactics will move the needle. These strategies worked in 2021 and 2022 because the market conditions contributed to their success. Now, Title reps need to provide significant value to their clients by helping them gain more listings, buyer opportunities, and grow their online presence. This is where they struggle. A Title Insurance sales coach with a proven track record of creating success for Realtors can teach your team how to be a valuable asset to any Realtor they meet with. That’s how you move the needle.

4. You Don’t Know What to Say

Imagine seeing someone you’re attracted to and wanting to approach them but feeling nervous because you don’t know what to say or how to get them interested. But what if you did know what to say? What if you knew how to engage them in conversation and eventually pique their interest? If you had that ability, you’d feel confident approaching almost anyone. The same applies to Title sales. Knowing what to say and how to say it can make all the difference in your success.

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If you’re experiencing any of these signs, it might be time to consider hiring a Title Insurance sales coach. Investing in coaching can provide the guidance and clarity you need to take your business to the next level. If you’re struggling as a Title Rep or if you want to increase your open order count this year, please reach out! I’d love to help.

email: texastitlegirl@gmail.com | IG: @texastitlegirl