It’s hard to imagine a world where you aren’t the Main Character of every storyline. But the truth hurts. And the truth is this: Nobody cares about what you do. Nobody really cares about your story. We have to make them care. In business, it’s our job to add value and give people a reason to take notice. It’s not the job of the customer, the client, nor the prospect to chase your brand or your business nor is it their job to dig deep in order to better understand your brand message and your services. In fact, it’s quite the opposite. Take a look at what it means to be obsessed with others and how to make people care about your business and your drive to help others through your products and/or services.